Over 50’s Ballet Tauranga
Over 50’s Ballet Tauranga is owned and run by Michelle Michelle Heyder, a talented and dedicated Dance Movement Therapist.
New brand (logo and A5 brochure) | Branded social media account (Facebook cover image and introductory tile)
Project overview
Michelle approached us to create a new logo for her business, Over 50’s Ballet Tauranga. Having worked with Michelle previously on a logo for another of her businesses, we understood her vision and needs. Over 50’s Ballet Tauranga is a small business, so budget was an important consideration. We collaborated to create a brand that successfully resonates with the business values.
We created a Facebook cover image and introductory tile for her public Facebook profile which helped to establish the brand’s foundation. This included selecting a compelling hero image to represent the brand.
Additionally, we were asked to create a simple two-page A5 brochure to help promote the ballet classes. Michelle provided various photos and draft copy. We refined the copy to ensure the message was clear and digestible as a brochure, and we worked with Michelle to select the most appropriate photographs to effectively represent the business.