Katikati Meat Masters
Katikati Meat Masters is a locally owned butchery and delicatessen known for its premium quality meat, exceptional customer service, and strong support for the local community.
New brand (brand voice and messaging, logo, brand collateral including business cards, product labels, and print advertising, plus brand copywriting) | Social media setup, optimisation and initial content | Building signage | Promotional flag design | Copywriting.
Project overview
Kate and Graeme approached me to create a fresh new identity for their new business, Katikati Meat Masters, after purchasing an established local butchery. They had a clear vision for their logo, which I developed collaboratively with them. From there, I created a cohesive brand identity to represent their values of quality, service, and community connection.
The project involved designing key brand collateral, including logo, business cards, product labels, vouchers, and print advertisements, ensuring the new branding was applied consistently across all customer touchpoints.
A major part of the project was designing the building signage. Positioned on the main street of Katikati, the signage needed to be bold and eye-catching while reflecting the quality of the business. I also designed a promotional flag to complement the signage and attract additional attention to the storefront.
To establish their online presence, I set up and optimised their Facebook page, writing their first few posts and worked with them to create an initial content strategy to help them connect with their community.
This project was a rewarding collaboration with passionate business owners who are focused on excellence in both their products and their service. It was a pleasure to bring their vision to life and help them launch Katikati Meat Masters with a strong, professional brand identity.