Coastal Window and Door Repairs

Project overview

Dwayne initially approached me for guidance on how to strengthen his business presence and reach more customers. We discussed the options for getting online, including whether to start with a website or focus first on other channels. Together, we decided to begin with a Google Business Profile and social media marketing, as these would be essential tools regardless of future plans.

I set up and optimised the Google Business Profile, ensuring the services and service areas were clearly presented to potential customers. In parallel, I established the Facebook presence and began creating targeted social media content to help build awareness and generate enquiries.

As Dwayne looked to promote his services beyond the immediate local area, we identified that the original business name could make it harder to connect with customers further afield. The decision was made to rebrand with a new name and visual identity that better reflected the quality of his work and appealed to a wider audience.

I developed the new Coastal Window and Door Repairs brand, including logo design, business cards, vehicle signage, print and digital adverts and updated social media graphics. I also set up and managed Facebook advertising campaigns to increase visibility and attract enquiries across the expanded service area.

This project has laid the groundwork for a stronger, more recognisable presence in the market, with consistent branding and targeted marketing to support ongoing growth.